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Accessible and affordable healthcare will be delivered in Myanmar through advanced,
AI-based digital solutions

Yangon, Myanmar, 11 September 2020 – Prudential Myanmar Life Insurance Limited (Prudential Myanmar), a wholly-owned business unit of Prudential Corporation Asia, and Pun Hlaing Hospitals (PHH), the only Joint Commission International (JCI)-accredited hospital group in Myanmar, have signed an exclusive agreement to establish a strategic partnership in the healthcare and insurance sector that will span multiple areas, including life and health insurance distribution, technology collaboration, 24/7 online access to certified doctors, and targeted community-based activities.


The partnership will focus on the development and delivery of digital solutions to provide affordable and accessible healthcare to people across all socioeconomic segments in Myanmar. Leveraging the artificial intelligence (AI)-powered mobile app Pulse by Prudential, the exclusive collaboration will also see both companies join forces to make customised, health-related services accessible to anyone, anywhere, anytime at a click.


Pulse is an all-in-one digital app that enables users to proactively and holistically manage their health and wellbeing. Using AI-powered self-help tools and real-time information, Pulse serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Since the regional launch of Pulse in Malaysia in August 2019, Pulse has been downloaded more than 8 million times in 11 markets across Asia. As part of the partnership roadmap, Pulse and PHH’s systems will be integrated to provide users with a range of value-add services, such as scheduling a medical appointment, online consultation with doctors and more.


To mark this significant partnership, a unique community-based corporate social responsibility programme will be rolled out to provide free telehealth consultation services to people in need through Pulse. In addition, to celebrate World Heart Day on 29 September, Prudential Myanmar and PHH will jointly organise a virtual wellness event that can be accessed via various digital platforms, including Pulse. The event will include educational webinars on several health and lifestyle topics, as well as live fitness trainings.


Mr. Asit Rath, CEO of Prudential Myanmar, said, “Prudential Myanmar and PHH share a common vision to make high-quality healthcare more inclusive and affordable for everyone across Myanmar. With an emphasis on preventive and holistic healthcare management as part of our ‘We DO Health’ commitment, we are looking forward to integrating our leading AI-powered technology with PHH’s extensive hospital network and medical expertise to revolutionise the delivery of healthcare services in this country.”


Pun Hlaing Hospitals was established in 2005 and currently operates three hospitals and four clinics in Yangon, Mandalay and Taunggyi. The flagship hospital PHH Hlaing Tharyar is the only JCI-accredited hospital in Myanmar and it is committed to adopting a best-in-class, patient-centric model through a holistic healing approach that goes beyond physical health. The backbone of this unique model is that over 80% of the doctors and specialists are full-time, exclusive employees of PHH.


Dr. Gershu Paul, CEO of PHH, said, “PHH has a clear roadmap to invest in digitalisation, automation and behavioural transformation in the healthcare sector as it builds its national network. PHH’s primary goal is to extend and integrate the traditional brick and mortar model in a comprehensive virtual digital model. In line with this purpose, at PHH we are proud to partner with Prudential, a leading life insurer globally. By bringing together the expertise and technology platforms of Prudential and PHH, users will be able to check their symptoms, better understand their disease risks and have access to timely and relevant health information and treatment on demand. This will enable us to facilitate better, faster and more accessible healthcare in communities across the country.”